Content to wealth: Tech firm urges s'east youths to embrace creator economy

A technology firm, Hallos, has urged youths in the south east to embrace the new digital creator economy which it said is fast becoming the most lucrative economic sector.

The firm said that there is need for for stronger investments in internet penetration, power supply, digital training hubs and youth-focused innovation infrastructure across the Southeast to prevent regional exclusion from the digital revolution.

Addressing newsmen in Enugu, on Monday, the Chief Executive Officer of Hallos, Mr. Alexander Uzoma, disclosed that there will be a summit in Enugu to serve as a strategic platform to drive conversations, partnerships and investments around the creator economy.

Uzoma explained that the creator ecosystem extends beyond content creators to include video editors, script writers, social media managers, designers, developers, brand managers and other professionals who collectively form a value chain capable of employing millions.

He described the creator economy as a rapidly expanding global industry, offering significant income and employment opportunities.

He stressed that Nigeria, particularly the Southeast, must position its young population to tap into the emerging digital wealth ecosystem.

He noted that social media and digital platforms have evolved beyond entertainment into powerful business tools capable of generating sustainable income, creating jobs and driving economic growth across multiple sectors.

According to him, “Social media is not just a platform to catch cruise anymore; it is a platform to create wealth, build businesses and generate sustainable income streams for individuals and communities.”

He emphasised that with minimal entry barriers — often requiring just a smartphone, internet access and digital skills — young Nigerians can compete globally, reach international audiences and earn foreign income from local content and talents.

Uzoma said that global industry projections show continued expansion in the creator economy, noting that individuals who position themselves early could become future high-income earners in the digital space.

He stressed that Hallos is particularly focused on empowering women and girls through targeted technology and digital literacy programmes, describing inclusive participation as critical to Nigeria’s long-term digital competitiveness.

“The focus is not just to create content but to build businesses around content. It is about value creation, digital entrepreneurship and building sustainable wealth,” he said.

The summit is expected to convene government officials, private sector players, investors, media professionals, educators, social influencers and students to develop actionable strategies for expanding digital opportunities across the country.

Uzoma also disclosed that Hallos is developing a digital platform designed to help creators monetise content more efficiently by providing infrastructure support, market access and revenue optimisation tools.

He added that the company aims to reach about 10 million youths nationwide through its programmes, noting that about 5,000 young people are currently engaged across its existing initiatives.

Uzoma said the upcoming Learning247 Hallos Summit will hold on Thursday at the UNEX Event Hall, Enugu, urging stakeholders, institutions and young innovators to participate actively.

Industry observers say initiatives like the Hallos summit could help accelerate Nigeria’s transition into a knowledge-driven digital economy, while creating new pathways for job creation, entrepreneurship and global cultural export.